No room in Utrecht? Or simply no desire to move? Beyond Campus lets you study Creative Business from anywhere. 80% online Live Labs with a global team, 20% bootcamps in Utrecht. You'll train the skills employers everywhere ask for: creativity, critical thinking, collaboration, and ethical action.

Q&A: lecturers answer 6 questions

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In Beyond Campus you’ll team up worldwide on real projects for companies and NGOs. Live Labs are online teamwork sessions where ideas become action. The other days.are for self-study and deep work. Bootcamps—4 times per year in Utrecht—bring the human spark with lecturers and projects. With coaching, a set rhythm, and a close-knit community, you’ll grow into a creative strategist—ending with a TED-style talk that proves your voice matters.

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During the programme

From Utrecht to live Labs: your 10-week rhythm

Every 10 weeks kicks off with a three-day, on-campus bootcamp, meeting your crew and teachers. Besides that, it’s 2 fixed online Lab days per week with international teamwork—and solo study with your AI buddy. This way, you study with structure, community, and a rhythm that keeps you learning deeply.

4 students sitting and standing at a table

After your graduation

Creative strategists shape tomorrow’s economy

The world is hiring minds that challenge old systems. Our graduates think forward, not backward—shaping brands, building media, growing communities, and launching businesses with integrity as a compass. They’re ready for roles that drive change in a shifting economy, building ideas that matter.

How to apply

Can’t wait to start? Find out which steps you need to take.

Request information

Want an overview of this programme? In the factsheet you'll find all about the programme in one handy document.

You’re curious by nature

You always ask why. You’ll learn to push further, asking the questions others avoid or overlook.
Think critically, act ethically

You don’t just accept the easy story. You’ll learn to test claims, question hidden costs, and design answers that are creative and fair.
Ready to build, not just learn

You like testing ideas and will turn connections between people, business, nature, and tech into real solutions with companies.

EducationComponents.InformationTable.Header

EducationComponents.InformationTable.Start	September
EducationComponents.InformationTable.RegistrationDeadline	Students living in the Netherlands who don't require immigration/visa services from HU: 1 May
EducationComponents.InformationTable.LocationTitle	Heidelberglaan 15 Utrecht , Online
EducationComponents.InformationTable.PracticalInformation	Costs, Admission requirements, Housing, Immigration
EducationComponents.InformationTable.ScholarShips	More information
EducationComponents.InformationTable.CrohoName	B Creative Business
EducationComponents.InformationTable.CrohoCode	35516

Beyond Campus is not only different because it is hybrid. The learning design is different too. Regular Creative Business gives you the classic campus route with more course choice and daily student life. Beyond Campus offers a more personal, future-focused route: safe AI tools, rotating teams, room to bring in your own fascinations, and class-wide industry artefacts that businesses can use as thought starters, innovation input, or R&D material. In many ways, the class works like a creative strategy agency: exploring trends, building tools, and making ideas useful for the world outside university.

Two fixed days a week you’re fully booked with 8+ hours of Labs, teamwork, and live sessions. No shifts, no distractions. The rest of the study hours are mandatory too, but you plan them yourself: deep work with your AI buddy, from anywhere in the world. Every 10 weeks we gather in Utrecht for a 3-day bootcamp. Yes, that’s mandatory too.

Do I get electives?

In regular Creative Business, Year 2 includes electives. In Beyond Campus, you don’t choose separate electives in the same way. Instead, the whole class works toward shared artefacts for industry, while students bring in their own fascinations—from fashion to gaming, activism to AI. Your personal lens shapes the collective outcome, much like in a real creative strategy agency or innovation team.

Bootcamps

Four times a year we meet in Utrecht for three days. Days are packed with projects and teamwork; evenings turn into dinners, hangouts, and late-night talks. Some may share an Airbnb or hostel: cooking together, laughing together, growing into a real community. Bootcamps are the warm, social heartbeat that balances your online weeks.

Live Labs

Two mornings per week you join a 3-hour Lab, immediately followed by teamwork. Expect 8+ hours of full focus those days. Fixed hours, fixed rhythm. No distractions, just learning and building with your team.

Teamwork

Collaboration in international and rotating teams is part of the Labs. It’s structured, online, and mandatory. You know your role, you show up, and you deliver. Just like in real jobs, your contribution matters. Your “declarability”—what you can prove you’ve done—depends on it.

Solo work

The rest of the week is for deep solo work. You dive into theory, explore ideas, and test them with your AI study buddy. The more curious and prepared you are alone, the more value you bring to your team.

Each block ends with a final assessment, based on your team projects and your own reflection. Assessments focus on what you add during Live Labs, what you create and how you grow, not what you can memorize. Expect presentations, campaigns, prototypes, reports, or strategy decks that mirror how the industry works. Graduation is through a tested innovation and TED-style talk.

Attendance isn’t optional. You may miss one bootcamp per year—to be made up later—and only a very limited number of Labs. There are no exceptions. The fixed rhythm and presence rules make Beyond Campus doable alongside travel, jobs, or other passions.

Yes, as a Creative Business Beyond Campus student, you can get student finance. Read more about it on duo.nl, in English or Dutch.