Management of fashion (related) companies need to
become convinced that circularity delivers positive financial
results and incentives. This research aims to provide the first
information requirement insights needed to enable the transition
to a circular fashion industry. Due to easy access and abundant
information ‘Jeans’ were selected as example item. Using the
Design Science research approach the required information
within in a closed loop supply chain (CLSC) in fashion was
derived. Semi-structured interviews validated the CLSC
information requirements derived from literature. Next,
observations and additional literature findings supported the
interview results. The outcomes show that information to
support integration and collaboration of both: supply and recycle
chain is necessary. Independently operating recycle organizations
miss ‘central loop management’, ‘information integration’ and ‘a
chain-common objective’ to successfully adopt circularity. The
main bottlenecks found in relation to circularity are: ‘overlooking
the customer as stakeholder’ and ‘a lack of chain integration’, this
applies not only to jeans items. Therefore, the indicative study
outcomes contribute to the body of knowledge of circular
fashion value chain information requirements in general
