Points of Interest

Duration: 1 September 2013 – 1 February 2014

Objective and target group of the project

The Points of Interest (PoI) project generates new applications for the Pebble (smart watch). A proof of concept is also being realized. The target group is made up of consumers who have purchased a smart watch.

Professional / social relevance

Greenberry is a digital communications agency that is at the forefront of finding applications for new products and digital capabilities. They describe this as follows: “We are Greenberry. A communications agency. Our DNA is digital. We are strategic thinkers and creative go-getters. We are researchers, psychologists, storytellers, and designers. And together we build innovative brand services and products that last.” 
Collaborating with the Process Innovation and Information Systems research group offers Greenberry the chance to experiment with new developments with minimal commitment. 

Relevance to education

The project is being carried out by students at HU University of Applied Sciences Utrecht as part of the minor in Virtual & Social Networks and under the guidance of the Process Innovation and Information Systems research group. The project offers students the opportunity to work with new technology and develop business models.

Consortium / project partners

Greenberry and HU University of Applied Sciences Utrecht
Results / products: use the Pebble to discover your city using the Points of Interest app. If you are exploring in the city and you come across a point of interest (e.g. an interesting building), the Pebble can give you more information about it.

Process Innovation and Information Systems

Process Innovation and Information Systems

About the Research Group

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