Thijs Waardenburg is a university professor and researcher at Hogeschool Utrecht. His research at the research group Crossmedia Businessis mainly focused on social media analytics, big data and persuasive technology. He teaches courses such as "Researching for UX" and programming in Processing and Arduino at the Bachelor's degree program in Communication and Multimedia Design. He also supervises graduation projects. He studied Media Technology at the Hogeschool Utrecht, after which he obtained a master's degree in Media Technology at Leiden University.