Dr. René van Dinten is a member of the research group Process Innovation and Information Systems since September 2016. He is responsible for the research project (big) data driven customer journey optimization, initiated by the NCR (National Board of Cooperatives). Beside this he is involved in research on performance indicators showing the effect of human oriented performance management
Furthermore he is interested in connecting education and research.
René works for ‘Hogeschool Utrecht’ (University of Applied Sciences Utrecht) since 1997. During five of these years he was one of the team leaders of the marketing field of study (part-time).
Beside this he supervised almost 200 students writing their bachelor thesis and gave lectures in marketing, organizational strategy, research skills and performance management.
Over the years he has developed a specialization in organizational strategy and performance management. He is the author of the study-book ‘Strategic and Operational Performance Management’ (third issue, 2016), used for the Business Administration field of study.
He obtained the academic degree of doctor (PhD) at Nyenrode Business Universiteit, after having successfully defended a thesis entitled ‘Blockades in the process of achieving strategic alignment’.
Earlier in his life he obtained teacher’s certificates to teach on a primary school and one that qualifies him to teach economics. Some years later he completed a study of marketing at a Dutch university (OU).