Petra Sneijder

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Function: Researcher
Research Group: Cross-media Communication in the Public Domain


Telephone: 06-20371494

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Since 1 September 2015, Petra Sneijder has been working at the Research Group Cross-media Communication in the Public Domain (PubLab) as a senior researcher. Her interest goes to conversations in the public domain, in particular conversations in times of crisis and patient-professional interaction in health care. Her aim is to make these discussions transparent for the practice, so that professionals are able to make contact with their public or clients in a different way.

Petra studied Dutch language and literature at Utrecht University and was promoted in 2006 at the Communication Science department of Wageningen University (WUR) in discursive psychology, a perspective for analyzing conversations. Her dissertation is entitled 'Discursive identities, food choice and eating practices' and deals with the way in which participants in online forums about nutrition construct identities in their online conversations by which they justify their choice of food.

After her PhD, Petra worked as a researcher in various projects in the field of conversation analysis. Together with other researchers in Wageningen, she developed the Discursive Action Method, a method that allows professionals to analyze interaction in a quick step-by-step way to gain insight into their own communication processes and/or those of their target group.

Currently Petra works as a researcher in various projects within the program line 'Het Gesprek' of PubLab. Besides that she writes research proposals. In the successful project 'The Next Level' she contributed to the analysis of communication on social media during times of crisis, and developed instruments that help professionals in crisis communication better respond to this online interaction. She also worked on the 'Let's Talk Energy' project, which provides insights into the energy transition discussion and the concerns that play a role in this topic. She is currently working as a co-supervisor on Baukje Stinesen's PhD research into the interaction between patients with chronic pain and their therapists, entitled 'Towards a shared understanding of pain'.

Cross-media Communication in the Public Domain

About the Research Group