Anne-Lise Kamphuis completed her study in General Social Sciences at the University of Utrecht in 2000. She then worked as an independent (market) researcher. She was employed for two years at research bureau Synovate (now Ipsos) as a qualitative researcher. In doing so, she has carried out a wide range of research, both qualitatively and quantitatively, for various organizations, but always focus on bringing out the perception and perception of consumers.
Since 2009, she is also a lecturer at various universities of applied sciences in subjects such as Research, Consumer Behavior and graduation / internship counseling.
She works for the research groups Crossmedia Business and Marketing, Market Research and Innovation. She is particularly interested in the consumer side of themes such as big data and social media marketing.