Research group Marketing, Market Research and Innovation

The Marketing, Market Research and Innovation (MMI) research group aims to contribute to the InnBus’s ambition of developing business models and making progress in the research priority areas of healthcare and technology, the creative sector and sustainability.

Business modelling involves developing value propositions that meet customer needs as well as the way in which these propositions are set down in the market (marketing), the way in which the company should be organized for this purpose (organization and management) and how these activities can be funded (finance).


Visiting Address:
Heidelberglaan 15
3584 CS Utrecht
Mailing Address:
P.O. Box 85029
3508 AA Utrecht

Phone: +31 88 481 68 46