Centre for Communication and Journalism

The Centre for Communication and Journalism at HU University of Applied Sciences Utrecht carries out applied research into the impact of digitization in professions related to communication and the media. The centre’s aim is to contribute to the development of innovative solutions that help deal with the opportunities and challenges that digitization brings. Its field of research is the area of communications in general and (the future of) the media landscape in particular.

The Centre for Communication and Journalism consists of a number of research groups, focusing on the same areas in which the Faculty of Communication and Journalism (FCJ) trains professionals.

The centre’s partners from the professional field include:

Applied research

An essential requirement for all our research is that demand for it comes from professional practice, or that the research is immediately recognized as relevant by professional practice. The results of research conducted by the centre will lead not only to the acquisition of scientific knowledge, but will also be applied in professional practice.

The research groups actively contribute their knowledge to partners in professional practice through lectures, seminars, presentations and workshops. A thorough grounding in professional practice is further guaranteed by the fact that the professors are involved in and working within the profession in a range of different capacities. Representatives from professional practice also participate - on their own initiative and at the request of the centre - in research and actively participate in the development of knowledge, making sure that knowledge is circulated.

Results for education

The professors, experts in their field, are the driving force behind the centre. They deploy their knowledge and experience to promote research and innovation within the professional field. The professors are supported by researchers, who typically combine this role with teaching activities. This combination leads to excellent connections between the research groups and the university’s degree programmes, facilitating the transfer of new knowledge from research to teaching.

HU University of Applied Sciences Utrecht encourages its teachers to participate in their field and also to carry out doctoral research within it. Many students are also actively involved in conducting applied research. This is one reason why they will be excellently equipped to play a role in professional practice.

About the research groups

The Centre for Communication and Journalism consists of various research groups. Each research group focuses on several research lines. These are areas or themes in which one or more (doctoral) research studies are being carried out. The research groups in the Centre for Communication and Journalism are as follows:

  • Cross-media Business
    The central question is how communication experts and media professionals can deploy effective cross-media content, ranging from advertising to information and entertainment.
  • Cross-media Quality Journalism
    This research group focuses specifically on the impact of digitization, and the consequent rise of cross-media, on journalism and its social role.
  • Cross-media communication in the public domain
    This research group explores how (cross-media) communication can be used strategically in communication between government and institutions on the one side and citizens on the other.

Centre of Expertise

The Centre for Communication and Journalism is affiliated with the Creative Industry Centre of Expertise. This helps companies, NGOs and government bodies to create innovative solutions with interactive media. The centre does this using a multidisciplinary approach that involves the talents of its students, specialist researchers and creative agencies.


Visiting address:
Bolognalaan 101
3584 CJ Utrecht
The Netherlands
Mailing address:
P.O. Box 8611
3503 RP Utrecht
The Netherlands
Telephone: +31 88 481 36 23
E-mail: kenniscentrumcj@hu.nl

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